SEO Training for Marketing Teams
Own Search.
You inherited SEO. Now let's make sure you actually understand it. A practical curriculum built for marketers who learn best by doing.
Most SEO knowledge gaps happen at the handoff.
Someone leaves. A role expands. A manager says "you're handling SEO now." And suddenly a capable marketer is responsible for something they've never formally studied. That's not a failure of skill. It's just how marketing teams actually work.
Wukaro Funepi was built around that exact moment. The curriculum starts where most people actually are: with a job title that includes SEO and a browser full of tabs they don't quite trust.
How we think about this
Four areas. One coherent program.
Each module addresses a distinct skill gap that shows up repeatedly in internal marketing roles. They build on each other without requiring you to complete them in strict sequence.
Keyword Research
Understanding what your audience actually searches for, how to read search intent correctly, and how to prioritize terms that connect to real business goals rather than just traffic volume.
Learn moreContent Structure
How to organize pages so search engines understand them and readers stay engaged. Covers heading hierarchy, internal linking logic, and the difference between content that ranks and content that just exists.
Learn moreTechnical Basics
The technical layer of SEO explained without requiring a developer background. Crawlability, page speed context, structured data fundamentals, and how to read a technical audit without getting lost.
Learn moreVendor Evaluation
How to assess SEO agency pitches critically. What questions to ask, which metrics actually matter, and how to spot proposals that look impressive but don't hold up under scrutiny.
Learn moreRecorded Sessions
Every session is recorded and organized so you can revisit specific topics when a real situation comes up. The library becomes more useful the longer you're in the role.
Learn moreLive Coaching
Scheduled sessions where participants bring current challenges from their actual jobs. The program is designed to connect theory to the specific situations you're navigating right now.
Get startedHow the training actually works
You start with an honest baseline
Before anything else, participants complete a short self-assessment that surfaces what they already know versus what they've been assuming. This shapes which modules get more depth in your cohort.
Sessions follow a real-work structure
Each session opens with a scenario drawn from actual marketing workflows, then unpacks the SEO concept behind it. The sequence matters: you see the problem before you learn the solution.
Recordings are organized for future reference
The session library is tagged by topic so you can find the right recording when a specific situation comes up at work. Three months after the program ends, it's still a usable resource.
Vendor evaluation gets its own dedicated time
This module runs as a workshop. Participants review anonymized real proposals and practice identifying what's substantive versus what's padding. It's one of the most practical sessions in the curriculum.
Built for people who already have the job.
Most SEO courses assume you're starting from curiosity. This program assumes you're starting from responsibility. You're not evaluating whether SEO is worth learning. You already own it. The curriculum is designed around that reality.
Sessions are paced for working professionals, not full-time students. The content connects directly to decisions you're making this week, not abstract concepts you might use someday.
Our approachYou don't need to figure this out alone.
The program is designed for exactly your situation. Reach out to learn how it fits into your current schedule and workload.